I have also found that through error in sizes it also causes knock on self esteem effects on women, which is not good. I found the below website really interesting and inspires me further for my project as I also feel self esteem issues when I can't find clothing in the right size.
You also have the issue of self esteem that can seriously be shattered by jumping sizes. If you think about the notion of the 'dress size' and how a lot of women let it define them. Think about how many times you’ve heard women say “I want to get down to a… dress size”. Think about the impact the ‘size 0′ fad had on people all wanting to try and fit into that size just so they say they’re a ‘size 0′. There is also the issue of vanity sizing which doesn’t help matters. Some brands have changed their sizes to allow women to fit into smaller clothes to try and make them feel better about themselves. However, it just causes more confusion in the long run as there you end up jumping from size to as you try on different brands.
http://www.arashmazinani.com/2011/05/03/dress-sizes-self-esteem/
I feel no women should be made to feel inferior because shops can't get sizes right! A size should be the RIGHT size.
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